Supported by Quebec’s Plan culturel numérique, the Lab MMFA mobilizes a vast network of partners and fosters collaborations and explorations that lead to the conception and cocreation of novel experiences in digital museum mediation. It also facilitates research projects aimed at gaining a clearer understanding of museum visitors and their relationship with digital technologies. It also supports research projects aimed at gaining a clearer understanding of museum visitors and their relationship with digital technologies. The Lab’s projects are supported by innovation cells composed of university researchers, museum professionals, technology producers and visitor. Together, they develop digital experiences never before seen in a museum and advance knowledge about the field of digital museum mediation, and its stakeholders and users.
The research conducted at the Lab MMFA falls under three broad categories:
Listen to, observe and understand our audiences
To gain a better understanding of audiences’ needs in terms of digital mediation, the Lab MMFA mobilizes researchers who are leading investigations on different visitor categories. It also supports observations and reflections on the use of digital technology in museums.
Identify and resolve digital mediation issues
The Lab MMFA puts its network of researchers and technology producers to the service of Quebec museums. It brings together intersectoral teams as part of research residencies.
Imagine new digital experiences
The Lab MMFA acts as a catalyzer of ideas by providing a way for technology producers to collaborate with visitors, researchers and museum professionals. Together, these actors imagine, cocreate and test out new digital mediation tools on site at the Museum.
The Museum invites museum professionals, researchers, technology producers and visitors to submit their ideas and projects.