Design Lab
Liliane and David M. Stewart Pavilion

Whether made employing industrial, craft or artistic techniques, Quebec toys feature a surprising blend of tradition and innovation. Montreal is home to a number of thriving companies (Bojeux, Brik-A-Blok Toys, Bloco, Battat, Mega-Mattel, Pierre Belvédère) that produce construction sets, educational toys for preschoolers, and dolls and doll accessories. In addition to being lightweight, the plastics used to fabricate many such toys help ensure their colours stay bright, and at the same time offer good value for the money.

Several young Quebec designers champion toys made by hand out of all kinds of fibres (Gamine & cie, Raplapla, Velvet Moustache, La fée raille) or different types of wood noted for their warmth and beauty (Atelier du cheval de bois, Jules mon poisson bulle, Sleepy Hollow Creations), while others prefer to work with recycled materials (Atelier Saint-Cerf, Grace Gordon Design, Mabie Ecodesign, Ouistitine). For their part, toys made by artists (Les Jouets Lafrance, Viatour-Berthiaume) hold a special place in the hearts of older children and adults. This raises the question: Can a toy also be a work of art?

Sébastien Philibert and Marie Blanchette, School Bus, 2011, made in 2015. Pine, maple, suede. Made by L’Atelier Cheval de bois, Coaticook, Quebec. On loan from L’Atelier Cheval de bois

Mega Creative Shop
(Founded in Montreal in 1990)
“Ezio Auditore da Firenze”
Character from the video game series
“Assassin’s Creed” 2014
Micro Mega Bloks polymer interlocking
toy building bricks
On loan from Mattel-Mega Brands