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2021 Edition

This is Not a Ball

Laurent Ferreira and Anne-Marie Hubert, co-chairs of the 2021 edition of This is Not a Ball

Laurant Fereirra and Anne-Marie Hubert

Laurant Fereirra (left) and Anne-Marie Hubert (right).

While culture lovers can (finally) soak up beauty and art at the Montreal Museum of Fine Arts (MMFA), its Foundation is still unable to organize the traditional fundraising benefits that help maintain the MMFA’s activities and programs. In light of this situation, the MMFA Foundation is launching the 2021 edition of This is Not a Ball, a philanthropic initiative led by esteemed Co-Chairs Laurent Ferreira, National Bank’s Chief Operating Officer and Member of the Office of the President, and Anne-Marie Hubert, Eastern Canada Managing Partner at EY Canada.

This is Not a Ball is an opportunity to support the Museum while ensuring the gradual and much-needed return of business to downtown Montreal. In fact, companies and individuals who contribute to this year's initiative will receive free tickets, depending on the level of their donation, that they can give to clients, employees or contacts to promote the revitalization of downtown.

National Bank is proud to take part in one of the MMFA Foundation's largest fundraising initiatives and invites members of the community who wish to show solidarity with the arts to visit the Museum and spread the word about the outstanding quality of its exhibitions and collection.

Laurent Ferreira

Laurent Ferreira

Operating Officer, National Bank

Laurent Ferreira joined National Bank in 1998 and has held the position of Chief Operating Officer since February 2021. In this role, he provides strategic leadership to support the activities of the Personal and Commercial Banking, Wealth Management and Financial Markets sectors. He is also responsible for the Operations and Information Technology sectors as well as the Bank’s transformation.

We're so looking forward to coming back to the Museum with our family, friends and clients. Please take advantage of This Is Not a Ball 2021 to plan a visit.

Anne-Marie Hubert

Anne-Marie Hubert

Eastern Canada Managing Partner

As Eastern Canada Managing Partner at EY Canada, Anne-Marie Hubert helps the people and organizations she works with grow. She enables her clients to successfully re-examine their business models and build stronger foundations based on people and disruptive technologies. Ms. Hubert is known for challenging the established order to make it easier for teams to create value for all stakeholders and positively impact our economy and communities.

The two Co-Chairs and the entire team of the MMFA Foundation will ensure the visibility of the initiative and its success in reaching its goal of raising $1.5 million, primarily from Quebec businesses, to enable the Museum to continue its activities despite the financial uncertainties caused by the pandemic and public health restrictions.

To contribute to this initiative, please contact:

Louis-Philippe Ouellette
514-285-1600, ext. 306

Previous editions of the Museum Ball

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In accordance with the public health measures in effect, and to enable us to control the flow of visitors in our galleries, online ticket reservations are mandatory.