Stacey Masson Appointed Director of Marketing and Communications
Stacey Masson. Photo MMFA, Jean-François Brière
The MMFA is pleased to announce that Stacey Masson is joining its team as Director of Marketing and Communications. Reporting to the Museum’s Director, she will develop and oversee the implementation of the marketing and outreach strategy with a view to strengthening the MMFA’s position as a major player in Montreal’s cultural scene and the international museum scene.
In her role, Stacey will be responsible for several departments—Marketing; Institutional Outreach; Brand Image, Promotions and Digital Communications; Editorial Production and Content Development; and Events —as well as the Boutique and Bookstore. Backed by a team of over 30 employees, she will be tasked with increasing visitor numbers and generating independent revenue streams for the Museum.
With 25 years’ experience in marketing and communications in the community, hospitality, and consulting sectors, Stacey Masson is recognized for her strategic thinking, optimistic leadership, and ability to leverage her teams’ expertise to achieve tangible results. Throughout her career, she has led numerous projects and initiatives in marketing, communications, digital transformation, customer experience, and sustainable development at high-profile companies.
In 2022, Stacey Masson was included in Concordia University’s 50 Under 50 list, which shines a light on individuals who are shaping the world of tomorrow. Until recently, she was Vice-President, Marketing and Communications at YMCA Québec. Previously, she was Vice-President, Marketing and Communications at Cossette, and has worked at renowned businesses like Germain Hotels, Hydro-Québec, TELUS, and Massy Forget Langlois Public Relations.
For several years, Stacey Masson has volunteered with non-profit organizations such as the Musée d’art contemporain de Montréal, Art Souterrain, Public Relations Without Borders, and Mission inclusion. She holds a bachelor’s in Communications from Concordia University, where she also studied photography.
Her joining the MMFA represents the culmination of her longstanding passion for the arts.
