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The MMFA’s Digital Mediation Innovation Lab

Digital Lab. Photo Elias Touil

In 2019, a new space made its appearance on Level S2 of the Michal and Renata Hornstein Pavilion for Peace.

Both a place for reflection and a catalyst for collaboration, this lab brings people together to tackle the challenges of digital mediation and explore, co-create and imagine new tools and digital experiences for museums.


As technological innovation continues to evolve at lightning speed, the digital realm has become an extension of human cognition, transforming the way we think and relate to our world. In the museum space, digital technology holds the promise of a new dialogue with “plugged-in” visitors.

To this end, PRISM – the MMFA’s Digital Mediation Innovation Lab – has taken on the challenge of reinventing the museum-digital relationship by involving visitors at the centre of the innovation process. It has mobilized a vast network of partners to foster collaborations aimed at imagining and co-creating new forms of digital museum mediation and enriching the visitor experience.

Digital Lab. Photo Frédéric Faddoul
Digital Lab

Digital Committee

PRISM’s activities are overseen by the MMFA’s Digital Committee composed of 15 experts in various fields in Quebec who have a particular interest in digital museum mediation. They keep abreast of the latest developments in order to define and recommend priority areas for the lab’s activities. The committee also evaluates and selects the projects to be carried out.

Committee members

Ann-Laura Baz

Director, Digital Engagement Division, Musée de la civilisation

Katia Macias-Valades

Director of Communications, Société des musées du Québec

Charlène Bélanger

Educational Programs Officer – Research, Innovation and Digital Mediation Education and Art Therapy Department, Montreal Museum of Fine Arts

Stéphanie Marchand

Vice President, Production & Studios Behaviour Interactive, Board of Trustees member of the Montreal Museum of Fine Arts

Ilias Benjelloun

Strategic Advisor in Open Innovation, Montreal New Tech & Desjardins Lab

Rebecca Rouleau

Head of Digital Development, Montreal Museum of Fine Arts

Mathieu Ferland

Director and Senior Producer - New Business Development, Ubisoft Montréal

Valérie Therrien

Director, Musée Pop de Trois-Rivières

Joëlle Pineau

Professor - Researcher, Reasoning and Learning Laboratory, McGill University

Vivek Venkatesh

Associate Professor, Inclusive Practices in Visual Arts, Art Education Creator, Concordia University

Marie-Claude Larouche

Professor, Science of Education Department, Université du Québec à Trois-Rivières

Thibault Zimmer

Educational Programs Officer - EducArt Education and Art Therapy Department, Montreal Museum of Fine Arts

Martin Lessard

Managing Director MTLab

Values and mission


PRISM’s actions are grounded in interaction, dialogue, sharing and co-creation.

Digital Lab


PRISM encourages the co-creation of new knowledge that supports technological innovation and the evolution of museum practices.

Digital Lab. Photo Frédéric Faddoul


PRISM prioritizes the interests of visitors seeking rich, meaningful experiences that can enhance their well-being.

Digital Lab. Photo Frédéric Faddoul

PRISM supports the development of digital museum mediation in Quebec.

PRISM leads research on digital interactions among different museum audiences, facilitates collaborative innovation projects, offers digital explorations to visitors, serves as a catalyst for intersectoral collaboration and fosters the sharing of expertise and experiences between professionals. In short, it aims to be a pillar of the Montreal and Quebec museum ecosystem in the area of technological innovation.

Facts about the PRISM Digital Lab

Over 300 hours

of brainstorming and consultation

Over 199 visitors

involved in digital projects and explorations

22 projects
9 collaborative innovation projects
2 studies on museum audiences
8 digital explorations
3 consultative committees
100 museum professionals
41 technology creators or incubators
16 researchers
24 government agents

PRISM is funded by the Ministère de la Culture et des Communications as part of the implementation of measure 115 of Quebec’s Plan culturel numérique.

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