Step 4
Formalization
Five-step method and tools
The formalization step involves creating an experience map for the target audience. It consists of imagining a desired experience for a persona, step by step and from various perspectives.
In this way, the design team can determine the key moments of the experience, as well as any potentially problematic features. The latter will have to be changed or improved so as to provide the very best experience.
Here is a tool that will help you create an experience map.
Here is a tool that will help you create an experience map.
Step 3
Exploration
Look for new ideas and innovative digital solutions, in order to draw up design specifications.
Step 5
Testing
Draw up a testing protocol and prepare data collection tools to test and improve a prototype.
