Step 5
Testing
Five-step method and tools
This step involves developing a testing protocol to evaluate hypotheses and make recommendations.
Central to this step is a sampling of representatives of the target audience who are willing to experience a prototype.
Testing includes cycles of iteration to improve the experience map for the public.
Step 3
Exploration
Look for new ideas and innovative digital solutions, in order to draw up design specifications.
![](https://mbam.ficelle.app/v1/?src=https%3A%2F%2Fwww.mbam.qc.ca%2Fworkspace%2Fuploads%2Fmedias%2Fmbam_caspulevideo_baon_fondsection3-fr-1705951955.jpg)
Step 4
Formalization
Create an experience map for each persona, so as to determine key moments and problematic features.
![](https://mbam.ficelle.app/v1/?src=https%3A%2F%2Fwww.mbam.qc.ca%2Fworkspace%2Fuploads%2Fmedias%2Fmbam_caspulevideo_baon_fondsection4-fr-1705952105.jpg)