Félix Beltrán is considered one of the most important Latin American graphic artists. After studying in the United States, the young designer returned to Cuba in 1962, excited by the Revolution. He travelled all over the world promoting Cuban poster art, the primary propaganda tool used by Fidel Castro to glorify political and social change. Beltrán was opposed to the Socialist Realism practised since the start of the revolution. His visual language relied on stylized forms and simple geometrical shapes. Between 1967 and 1970, he executed an important series of posters relating to national security and economies of energy and gasoline. The universal power of his images as they relate to the current need, whatever the country, to save on energy is undiminished today.