The Lab MMFA is open to all those interested in advancing the field of museum and cultural digital mediation and knowledge about its tools, producers and users.
Are you interested in designing or improving a digital tool or experience in the context of a collaborative innovation? The Lab MMFA can provide you with the necessary guidance and resources.
Are you involved in research on visitors, digital tools, museum or cultural mediation, artistic practices, museology or another museum-based digital technology theme? The Lab MMFA gives you access to the Museum’s spaces and audiences to conduct your studies.
Have you developed a digital tool or experience but are having trouble getting it off the ground? The Lab MMFA can accompany you in a collaboration with a researcher to evaluate your project and identify possible areas for improvement.
Have you created a digital experience for a museum or cultural audience and would like to conduct a trial implementation? For a specified period of time, the Lab MMFA will open its doors for you to observe and survey Museum visitors.
Each project conducted through the Lab MMFA is supported by an innovation cell, notably composed of representatives from four sectors: university researchers, museum professionals, technology producers and visitors.
For each selected project, the Lab MMFA puts in place the following services:
Selected projects benefit from an initial hosting period ranging from two (2) to six (6) months. At the discretion of a committee of experts, certain projects may be extended to up to eighteen (18) months in order to conduct a prototyping phase.
The Lab’s activities are overseen by a committee of experts composed of professionals hailing from diverse areas of the museum or cultural digital mediation field. Its members provide scientific oversight, recommend priority orientations for the Lab, and carry out the evaluation and selection of projects that are submitted year-round.
A specific problem or need related to museum, cultural or artistic digital mediation is clearly targeted. The project objective is stated. The digital tools or experiences proposed for participants are innovative or novel.
With regard to research and evaluation projects, the chosen methodologies for data collection and analysis are appropriate to the stated objective.
The expected impacts are described. The proposed digital tools or experiences involve cultural content, artistic practices or museum collections and apply to museum, cultural or artistic digital mediation.
The project has strong innovation potential with respect to its technological applications, digital experience or methodological approach. It is aimed at finding solutions for or improving a digital tool or experience.
The project fosters multidisciplinary collaborations and the sharing of expertise. It actively involves visitors, who are asked to comment on the digital tool or experience. The ideas and suggestions gathered from visitors are taken into account in the project’s innovation.
Mechanisms are put in place to monitor the unfolding of the project and evaluate its effects.