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Published on November 17, 2020

Successful result for This is Not a Ball, the MMFA Foundation’s first virtual auction

The Montreal Museum of Fine Arts (MMFA) Foundation and the event Co-Chairs, Sandra Chartrand, President of the Sandra and Alain Bouchard Foundation, and Nadine Renaud-Tinker, President of RBC, Quebec Region, RBC Royal Bank, are proud to announce that the first This is Not a Ball online charity auction held from November 5 to 12 surpassed its target. Indeed, thanks to the generous contributions of our invaluable donors, the Foundation’s first-ever online auction raised over $215,000! The net proceeds from this first auction were $115,000, as a goal of the event was to sell works by Quebec and Canadian artists and to pay the artists and gallery owners fair market prices for the works, 20 of which are now going to happy art lovers and collectors.

More than 100 people bid on over 70 lots that included a selection of works by local artists as well as exclusive experiences at the Museum and across Quebec to encourage our ecosystem and local economy.

However, art buyers just starting their collections were not left out. Members of the MMFA’s Young Philanthropists’ Circle (YPC) could access a select group of contemporary works whose starting bids were more accessible.

This initiative, which complements the MMFA’s traditional annual ball, aims to provide additional and vital funding to help the Museum pursue its artistic and social mission, which is essential to society, particularly in light of the current pandemic.

Keep supporting your Museum

Although the virtual auction block is now closed, anyone who wants to contribute to the MMFA Foundation’s annual campaign can still give. Go to to discover the different ways you can support your Museum.


The MMFA Foundation extends its heartfelt thanks to the auction’s Co-Chairs, Sandra Chartrand, President of the Sandra and Alain Bouchard Foundation, and Nadine Renaud-Tinker, President of the Quebec Region, RBC Royal Bank

Presenter: RBC

Young Philanthropists’ Circle’s Presenter: Hatch

Partners: Sandra and Alain Bouchard Foundation, SAQ, An-Lap Vo-Dignard and Jennifer Nguyen

Sponsors: Agence de location des Îles, Arte Musica, Auberge Chez Denis à François, the Canada Council Art Bank, Danielle Lysaught and Paul Hamelin (Projet Casa), Dil Hildebrand, Encadrex, Fairmont Le Château Frontenac, Fairmont The Queen Elizabeth, Sandra and Alain Bouchard Foundation, Giverny Capital, Gloria Bass Design, Holt Renfrew Ogilvy, Hugues Charbonneau, Heffel Fine Art Auction House, Le Chien Fumant, Manuel Mathieu, Nathon Kong, Passport Helico, réZin, Roche Bobois, Scandinave Spa Mont-Tremblant, Tourisme Îles de la Madeleine and Vinci Aviation.

Galleries: Art Mûr, Blouin Division, Bradley Ertaskiran, Franz Kaka, ELLEPHANT, Galerie Hugues Charbonneau, Galerie Nicolas Robert, Galeries Roger Bellemare / Christian Lambert, Pierre-François Ouellette art contemporain, Projet Pangée and Stanley Février

The MMFA Foundation also thanks our special presenters for promoting their favourite works up for auction: Laurent Duvernay-Tardif, Florence-Agathe Dubé-Moreau, Marie-Justine Snider and Diane Gistal.

The Foundation warmly thanks all those who bet on a lot during This is Not a Ball.

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