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Published on August 24, 2020

The MMFA's digital lab, PRISM, announces the participants in its innovation cells in the context of COVID-19

Photo MBAM, Solene de Bony

As Quebec museums were gradually resuming activities in June 2020, PRISM launched a call to institutions of the Société des musées du Québec to collectively imagine new digital mediation tools that would offer visitors safe enriching experiences.

Nearly 50 professionals from across the province responded to PRISM's invitation. This summer and fall, four innovation cells, each composed of 10 participating museums, will take part in co-creation and design thinking meetings over a 12-week period.

The two summer cells will focus respectively on the digital education offer for school audiences and the design of touch-free interactive tools for visitors. Five technology companies – Cilia, Ohrizon, Spoken Adventures, Ottomatta and MySmartJourney – have also been chosen to participate in creative sprints. A winning company was matched with each of the innovation cells to take part in prototyping and usability testing. The projects will be rolled out in participating museums in the fall.

Participating institutions: Canadian Museum of History, Centre d’exposition d’Amos, Jardin botanique de Montréal, La Guilde, Montreal Museum of Fine Arts, Museum of Living Memory, Montreal Holocaust Museum, Museum of Ingenuity J. Armand Bombardier, McCord Museum, Montreal Science Centre, Musée national des beaux-arts du Québec, Musée de la nature et des sciences de Sherbrooke, Parks Canada, Phi Centre, Pointe-à-Callière and Planétarium Rio Tinto Alcan.

Partner companies: Ottamatta, MySmartJourney and Spoken Adventures.

PRISM is funded by the Ministère de la Culture et des Communications du Québec as part of the implementation of Measure 115 of Quebec’s Plan culturel numérique.

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