STRUT THE CATWALK!

From June 12, 2019 to October 27, 2019

Strike a pose! For the eighth summer in a row, the Montreal Museum of Fine Arts (MMFA) is transforming Du Musée Avenue into a pedestrian walkway with an ephemeral work of art, until October 27. This year’s Strut the Catwalk!, inspired by the exhibition Thierry Mugler: Couturissime, is designed by Provencher_Roy, specialists in architecture, design, urban planning and landscaping. It invites visitors and passersby to be the star of their own fashion show as they take to its runway. Throughout the summer, the installation will be the site of a number of events and activities.

Opening

Wednesday, June 19 from 5 pm to 9 pm – Free

You’re invited to the opening of Strut the Catwalk, the new outdoor installation on Du Musée Avenue. Don’t miss this unique event that celebrates this new ephemeral work and ushers in summer to the sounds of DJ Yuki from 6 to 9 p.m., with bar service ($) and food trucks ($) throughout the evening.

 

A grand female silhouette evoking the world of Thierry Mugler forms the centre of the installation Strut the Catwalk! Highly stylized with sharp lines, it is set off by different coloured discs that mimic the texture of plumage. Depending on the angle and time of day, the light bounces off them in varying ways – shimmering, sparkling or shining like so many sequins under the hot summer sun, or bringing a proud burst of colour to cloudy days. This absorbing mise-en-scène gives rise to a unique and memorable experience: a vibrant tableau that twists and transforms in time with the visitor’s step.

Credits and acknowledgements

Strut the Catwalk! was designed by Provencher_Roy, a firm specialized in architecture, design, urban planning and landscaping.

This installation was made possible thanks to the generous support of the Ville de Montréal – Ville-Marie Borough.